This book is written for sales people who want to improve their sales success and for sales managers who want to motivate their sales staff to achieve company goals. Once readers master the secrets of personality recognition outlined in this book, the rewards of prosperity, accomplishment, admiration and recognition will be theirs. Understanding the needs and wants of various personality types will result in a more effective dialogue, a higher closing percentage and, most importantly, a clearer understanding and a common purpose—the keys to a trusting relationship marked by success. What others say about Reach & Exceed Your Sales Goals“The Do’s and Don’t section alone is justification for buying this book. You’ll clearly understand why someone buys and most importantly how you get them to want to buy from you. Since everyone in business is a ‘salesperson’, regardless of their title, this book is for everyone to read and more responsibly and effectively influence others.”—Debra Benton, is ranked as one of the top executive coaches in the world, and is a New York Times best selling author of 11 books, including her latest, The Leadership Mind Switch: Rethinking How We Lead in the New World of Work. “An amazing book! So simple. So clear. So powerful. Read it and prosper!”—Larry Kendall, author of Ninja Selling and co-founder of The Group Real Estate, Inc“This book is full of practical, step-by-step, simple ‘helpful’ advice. It is for every person involved in the ‘sales industry’. The best sales professionals have an ability to adapt their communication styles to the needs of the individual they are with. Ron shows you why and how you can do that. Highly recommended!—David Firth, Management Consultant, Executive Coach and author of Change Your World One Word at a Time.