"Customer analytics and insights will power the store of the future. To thrive in the age of the customer, retailers must embrace in-store digital technologies" - Forrester Research, Inc., Real-Time Data Drives The Future Of Retail"Savvy retailers are embracing the seamless blending of the digital and brick-and-mortar experiences, focusing on reaching consumers during the 'moments that matter'" - Deloitte, Closing The Digital Divide: IoT In Retail's Transformative Potential. Big Data for Retail Explained in a Simple Way with Relatable Use CasesThis practical guide for retail analytics beginners reveals how to leverage big data to improve the way that your retail operations function. The Little Book on Big Data provides explanations of Big Data tools, as well as an awareness implementation opportunities. Case studies and real-world examples show how to effectively use this powerful technology to help create effective, long-term improvements and increase profitability.