Guest posting can be gold as a content marketing strategy whether for your own website or on someone else's. The reason is simple, it is because it can boost web traffic and as a result lead to more sales. However, it is critically important as a business and website or blog owner that you understand why it works and how to use it. This eBook aims to explain why it works and how to make it work for you.It’s ironic that while the internet has made everything accessible, that same unlimited access has made it difficult for your content to be “seen”. Connecting to your target audience is harder than ever before because out there, there are thousands of websites selling the same stuff or publishing the same ideas that you have. Standing out from the crowd is not so easy anymore and nowadays, to be successful in making your content visible on the web, you have to have a solid content marketing strategy. Especially when you’re someone who’s looking to make a career or profit out of web content, content marketing should be your top priority. In a nutshell, this guide will help to show you:•what content marketing is; •the ways to do content marketing;•how content marketing can help you grow your audience and grow your business;•how to build quality content;•what back linking is and how to do it;•how to earn more through content marketing and content creation.This guide aims to help you learn more about content marketing by dissecting what content marketing is and explaining the present techniques that most successful online businesses and entrepreneurs implement to capture leads, nurture engagement and generate revenue.John Cosstick is a writer, website owner and produces a weekly newsletter for freelancers that is read internationally. He has worked as a banker, accountant and certified financial planner before becoming a freelance journalist and website owner. He is interested in freelancing, the digital economy, innovation and cyber security.