Stats Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism
Stats Means Business: Statistics and Business Analytics for Business, Hospitality and Tourism

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Stats Means Business is an introductory and comprehensive textbook written especially for Hospitality, Business and Tourism students who take statistics or quantitative methods modules. By minimising technical language, providing clear definitions of key terms and giving emphasis to interpretation rather than technique, this book caters to beginners in the subject.This book enables readers to appreciate the importance of statistical analysis in hospitality, tourism and other fields of business, understand statistical techniques, develop judgement in the selection of appropriate statistical techniques and interpret the results of statistical analysis.This new edition has been fully revised and updated to include:New content on business analyticsCase studies demonstrating practical applicationsAn extensive selection of new self-test questionsStats Means Business is an ideal, accessible and practical introduction to statistics and quantitative research methods for Hospitality, Business and Tourism students.Visit the companion website at www.routledge.com/cw/buglear for bonus teaching and learning resources. 

  • Released:
  • Author: John Buglear
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 251 pages
  • File Size: 2551 Kb

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